With this price model, Telfar is thoroughly dismissing the capitalist-realist conventions that have confined the brand’s peers and predecessors. That’s not cool.” As simple as it sounds, this strategy runs counter to the dominant ethos of business and branding in fashion while still ensuring economic growth. If we can’t make as many, the clothes will stay expensive. “If less cool people can afford them, we can’t make as many. “If we price our clothes according to how cool they are less cool people can afford them,” the brand explained. TELFAR LIVE is just as much a practical business decision as it is a statement. "Shooting in LA, in a cinematic, series format, felt like a direction we were both very excited by." "This season we really wanted to explore a different form of launch rather than a fashion show," Somerville says. "JT is such a poster girl in her own right and ever since we heard the lyrics in her leaked track, it really felt like stars colliding," Capper says. They've previously tapped various A-list talents to represent Poster Girl as their muse, including Megan Thee Stallion, Kylie Jenner, Dua Lipa and Paris Hilton.ĪW23's campaign was shot throughout Los Angeles to encapsulate the city's veracious streets and motels where JT, Daphne Groeneveld and Gabbriette embody the disparate glamor of the brand. The ready-to-wear pieces are comprised of carefully-crafted satin bows and hardware metal work.īut this isn't Poster Girl's first rodeo. In addition to apparel, bags and footwear, Poster Girl debuted their jewelry collaboration with Parisian jeweler Hugo Kreit for Spring 2023 and carried it over this season. "The only way to describe how incredible it makes you feel is by trying our one-size dress on," says Capper regarding the brand's size inclusivity. In AW23, contrasting silhouettes - luxurious fabrics combined with satin, silks and elegant pearl and crystal embellishments - bring a sense of duality. The Whorne Bag, for example, was updated with faux fur and embedded hardware. Poster Girl also added three new categories to their shapewear: striped wide lattice, transparent mesh and flocked control wear alongside elevated footwear and bags. "The creative process for us this season was developing a luxurious yet gritty opulence in our pre-existing surface textures." "This season we developed several new textures and techniques, like the mottled pearl embedded chainmail, the new stripe lattice shapewear category and the pearl studded hardware," Somerville says. The Central Saint Martins alums pay homage to hedonism and dishabille pushing boundaries for womenswear with risque mini dresses, corsets and low-rise flared pants. View photos of the runway show and full collection below.Ĭapper and Somerville wanted to give wearers various feelings when wearing AW23 lavish, luxe, romantic, sexy and rebellious. And it seems that in today’s climate, chic is more of an attitude than a physical manifestation anyway. But a closer look provides the viewer with more context the FW23 Miu Miu girl may be a little bit tardy and her hair is unbrushed (as displayed by the cast who each sported the ‘I woke up like this’ hairstyle) - yet she’s still chic as ever. On the surface level, the subdued color palette of the show, in conjunction with traditional feminine silhouettes, signals to the Miu Miu girl who is buttoned-up and refined - she’s rarely late and always on time. Dainty cardigans, bulky oversized layers, sleek satchels, and sans-pants get-ups - without a doubt informed by this past year’s viral “no pants” fad - graced the runway. We witnessed an all-star cast including Mia Goth, Ethel Cain, Amelia Grey, Zaya Wade, and Emma Corrin display pieces that were supplied new meaning through their manipulation.Įxcessive layering, exposed stocking waistbands, and sheer slip dress overlays introduce a complexity that runs deeper than the understanding of the pieces themselves - it is grasping the pieces all in relation to each other that informs each look. Behind the models, an installation by South Korean artist Geumhyung Jeong further immersed attendees in the interplay between the clothing and the wearer. In the Palais d’Iena, models descended down an array of raised runways, giving the audience a heightened sense of observation.
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